With millions of brands and influencers competing for attention on the internet, social media marketing has become more challenging than ever. Posting high-quality content used to be enough to generate a buzz about a brand or a persona online. However, things have become far more complex. Today, it takes more than just good content to win on social media. To make matters worse, even professional marketers are making rookie mistakes that can limit their online marketing success. With that said, here is a list of five social media marketing mistakes that you should avoid at all costs.
#1 Focusing on Marketing Only
No one wants to follow a brand page that only pushes products and sales. While increasing sales and customers is one aim of social media marketing, it should not be the primary goal. Instead, marketers should focus on making a connection with their audience rather than trying to sell products with every post.
After all, social media networks were created for socializing, which should be every brand’s primary aim. Instead of only posting promotional content, try to provide value, and initiate a conversation with the audience.
#2 Using Only One Social Media Platform
It’s common to see brands focused on one social media platform while neglecting other networks. However, using multiple social media networks can help marketers start more conversations, reach a wider audience, and drive far more traffic to their site.
Besides, being present on more than one social media platform can increase credibility and thus help brands and marketers convert more leads into clients. Linking multiple social media accounts can help you drive traffic from one platform to another.
#3 Not Having a Content Strategy
Posting content randomly without following a content strategy is one of the biggest mistakes that marketers need to avoid. A content strategy can help marketers take social media accounts to the next level. The key is to provide value consistently and create posts that will encourage engagement on the page. To do so, create a content marketing strategy with a clear plan on how you’re going to engage the audience. Follow a posting schedule to make sure the posts go out during the best times of the day and week.
#4 Failing to Secure the Network in Time
Many marketers are so focused on creating content and marketing it that they forget to secure the network they’re working on. Failing to do so can lead to consequences that are difficult to reverse or recover from.
To avoid potential security threats, make sure to secure the network’s login process by strengthening passwords and enabling two-factor authentication. It’s a good idea to use a VPN (you can download one here) to secure the network and the device you’re working on. A VPN will allow you to access the networks anonymously and thus hide and protect your data from cyber criminals.
#5 Not Engaging with the Audience
Lastly, marketers often make the mistake of posting content and expecting people to come to them.
In reality, things go the other way around. Instead of uploading content and waiting for something to happen, you need to get out there and engage with the audience. Engage with potential customers by leaving comments on their content and revisiting their pages regularly. Make sure to respond to all comments on your posts to let the audience know that they are important. If engaging with the audience is too time-consuming for you, hire a marketing team to take care of likes, comments, and conversations on social media.
Making these five social media marketing mistakes can slow down the growth of your brands’ pages. Some mistakes, such as failing to secure the network, can even negatively affect your business. With social media being an important part of any marketing strategy, it is crucial to stay on top of all aspects of marketing on these networks. To sum it all up, make sure to use multiple social media networks, focus on engaging with the audience, and provide valuable content worth sharing. Most importantly, secure the social media accounts to protect data and devices used in the process.