How To Know If You Need An Online Video Maker?
Now that about 60% of the world’s population is online, according to Statistica, you can’t ignore the internet if you’re serious about your business and brand. Even if you only target a very local market, people nowadays check on social media before buying most things. Not only that but people are increasingly watching online videos. Therefore, these days, an online video maker should be your best friend. So, why not learn more about all the possibilities of what type of videos exist that you can make within minutes?
Questions to Ask Yourself to Decide if you Need an Online Video Maker
You might now be wondering about your particular case and if you really need a video maker. Here are some questions to guide your decision before you get started:
- Are you trying to increase your web traffic?
- Do you need to grow your brand?
- Are you worried about your budget?
- Is building your brand’s credibility important to you?
Are you trying to increase your web traffic?
Whether you’re a business or simply an individual trying to gather a following to spread a message, you’ll need to leverage social media. With more than 55% of the global population and three-quarters of Americans on social media, it’s a tool that’s not going away. Luckily for you though, it has huge potential to spread the word about your website and to encourage people to share your posts.
Furthermore, Google loves video content. So much so that if you have a video on your first landing page then you have a 53% chance of being on the first page of a Google search, according to TechCrunch. These rankings are critical for any website to gain popularity and exposure. The great news is that it’s very easy to make a video online with an online video maker.
Do you need to Grow your Brand?
When you make videos for online marketing, it isn’t just for getting people to your website. You actually want them to stay and to take note of whatever it is your business is selling. Don’t fall into the trap of being overly pushy though. You simply need to make sure that you are clear about how you can help remove people’s pain points in life. A good way to get that message across in a compelling and engaging way is to make a video.
A video maker is perfect because its video templates encourage you to keep your videos short and sweet. You can easily customize them to include your logo, some awesome music tracks, and a one-liner so that people can recognize and remember your brand easily.
Are you Worried about your Budget?
The spread of digital technology has made the software much more accessible to everyone both in terms of cost and ease of use. Most video maker tools are free with a wide range of templates and video editing options to choose from. Nevertheless, if you want more advanced options then you can also subscribe to a video maker for very reasonable prices. To give you an idea, these tend to be in the tens of dollars. Clearly, this gives you more video editor options.
Is Building your Brand’s Credibility Important to You?
With so much information on the internet, it’s hard to know what to trust. A powerful way to connect to your audience and build that trust is through an online video. You can show people who you are and what you stand for with your first video. It’s so much easier to build rapport by talking to someone and for them to see your eyes. Of course, this is through a video screen but it still engages people.
Naturally, this means that you should also create some of your own content. You’ll want to keep it short but then it’s very easy to drag and drop into any video maker template before you edit and download your video. Simply remember that you want to keep your videos to within 5 minutes or less if you can.
What to Look out for when Using an Online Video Maker
- Keep it simple
- Ensure clear messaging
- Know your audience
As mentioned, short and simple is always the best way forward. With that in mind, it’s good to start with an overall strategy about what message you want to send and to who. The more you have a goal and who your audience is then the easier it will be to choose a video template. You can also get a bit more strategic when searching the templates library and use your keyword to see what comes up on your video maker.
An online video is about connecting to your audience and drawing them into your product or service. It’s better to know your audience so you can design something to appeal to them. Finally, don’t forget that you still need amazing content on your site. So, for example, you can use an online video to promote your blog. After all, 77% of internet users still read articles.
Final Recommendations for working with an Online Video Maker
Online marketing is about engaging with your audience and leveraging exceptional content. Uniting online videos with easy-to-read articles that answer key questions is a winning combination. Best of all, a video maker is easy to use and free so that you actually have nothing to lose.
