Why Meta Launched a Twitter Competition Thread

Meta Platforms Inc., led by billionaire Mark Zuckerberg, is capitalizing on Twitter’s recent challenges by introducing Threads, a text-based conversation app poised to rival Twitter’s dominance.

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Meta plans to launch Threads in over 100 countries, excluding the European Union due to regulatory concerns. The app is available on the Apple App Store and Google Play Store

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Prominent figures like Oprah Winfrey and Elton John have abandoned Twitter post-Musk’s takeover. Alternative platforms such as Mastodon and Bluesky Social gained traction,

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The success of Threads as a Twitter competitor remains uncertain. Analysts have varied opinions, with some foreseeing significant consumer engagement and ad budget capture,

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