Free Fire sets record with 80 million daily players for free-to-play mobile battle royale

The mobile battle royale game Free Fire has hit a record peak 80 million diurnal active druggies, publisher Garena said moment. The Singapore- hung Garena, the gaming division of internet company Sea, flashed the computation as part of its earnings report, and it’s another sign that games are growing stronger during the affliction. The foregoing record in March was 60 million diurnal active druggies (the number of druggies that log in during a day).

Overall, Garena’s unaffected proceeds for digital entertainment during the first quarter ended March 31 was$512.4 million, up30.3 period-on- period from$393.3 million. Conformed earnings before income imposition, derogation, and amortization (a measure of profitability) was$298.4 million, compared to$225.8 million a period anteriorly. Sea had proceeds of$913.9 million in the quarter.

Free Fire was ranked third widely by downloads for Google Play in the mobile games grade in the first quarter of 2020, according to App Annie. Free Fire ranks large among other popular battle royale games like Call of Duty Warzone, PlayerUnknown’s Battlefields, and Fortnite. But Free Fire focuses on mobile, and it has 50 players battling at once in a winner- take-all competition ( multifold others have 100 players facing off against one another).

Local celebrity marketing

During the quarter, Garena added new content, connate as its Kalahari chart and a ranked mode for the popular Clash Companies game mode. Garena moderator Forrest Li said in the earnings call that the company is localizing content for different demands around the world, including working with Indonesian actor Joe Taslim and Brazilian music artist DJ Alok.
In Colombia, two of that country’s best- known soccer players, James Rodriguez and David Ospina, each captained bands of Free Fire influencers in an online charity competition that attracted over a million views. These born celebrity ascents, esports events, and localized updates are the way that Garena normally expands its cult, rather than standard marketing approaches.

Free Fire has done well as mobile-only title with a heavy emphasis on multiplayer competition, and it has been designed to run on a wide variety of mobile bent.

Big numbers

For the full quarter, Garena said Free Fire had402.1 million yearly active druggies, up 48 for time. It also had35.7 million yearly paying druggies (those that spent deep pocket during the quarter), up72.5 from20.7 million a time anteriorly. Free Fire was the topmost-grossing mobile game in Latin America and Southeast Asia during the quarter, Garena said.

And in April, Free Fire hit a record high in yearly paying druggies, which else than doubled from the same month a time ago. In India, yearly paying druggies look for 10 of the total doper base.
And in the first quarter, Garena organized else than double the number of esports games online for Free Fire compared to the first quarter of 2019, with these games accumulating over 90 million views. Overall, Sea’s business includes SeaMoney ( payments),e-commerce, and digital entertainment.