Nick Woodman founded GoPro, Inc., a prominent U.S. technology company known simply as GoPro. The company, headquartered in San Mateo, California, is renowned for its production of action cameras and the development of its own mobile apps and video editing software. Originally called Woodman Labs, Inc., GoPro has evolved significantly since its inception.
To verify the authenticity of a GoPro camera, you can check if it connects to the GoPro App. While all GoPros are manufactured in China, the designs are first created and engineered in the United States before being sent to China for production. GoPro manages this manufacturing process at its own facilities in China.
In October 2016, GoPro launched Karma, a quadcopter drone, which was discontinued in January 2018. The company is also well-known for its collaborations with athletes across various sports.
GoPro Company Overview
- Headquarters: San Mateo, California, United States
- Industry: Consumer Electronics, Action Cameras
- Founded: 2002
- Founder: Nick Woodman
- Key Products: Action Cameras, Camera Accessories
- Global Presence: Operates worldwide, with products sold globally
- Market Focus: Specializes in compact, rugged action cameras
- Notable Products: GoPro HERO series, MAX, Fusion
- Innovation: Known for advancements in action camera technology
- User Base: Popular among adventurers and sports enthusiasts
- Brand Recognition: Recognized for its compact camera design and distinctive logo
- Online Presence: Active on social media and e-commerce platforms
- Stock Exchange: Publicly traded on NASDAQ under the ticker “GPRO”
Company History
Nick Woodman established GoPro in 2002, inspired by a surfing trip to Australia. During the trip, he wanted to capture footage of surfers but found it challenging due to the limitations of available equipment, which was either too costly or inadequate for the job. This experience led him to create a solution, and the idea for GoPro was born. The name “GoPro” reflects the desire of Woodman and his friends to become professional surfers, with the camera’s goal being to capture action shots that make the subject look like a hero.
Product Line
HERO Cameras
After founding the company, Woodman spent two years developing the first camera, which debuted as the GoPro 35mm HERO in September 2004 at the Action Sports Retailer trade show in San Diego.
GoPro KARMA & GoPro KARMA Grip
GoPro’s consumer drone, the Karma, was introduced in October 2016 but was discontinued in January 2018.
- GoPro 360° Cameras
In November 2017, GoPro launched the Fusion camera, capable of capturing 360-degree video. It was GoPro’s first camera with a maximum resolution of 5.8K. The GoPro MAX, released in October 2019, followed as an update to this lineup.
- Accessories
GoPro offers a variety of mounting accessories for its cameras, including a 3-way mount, chest harness, suction cup, flexible clamp, surfboard mount, and even a dog harness.
- Video Editing Software
To complement its cameras, GoPro developed GoPro Studio, a straightforward video editing tool for users to edit their footage.
Conclusion
GoPro has continuously expanded its range of action cameras and later developed video editing software, focusing on meeting the needs of the connected sports community. The company remains a leader in the action camera industry, known for its innovative technology and strong brand presence.