MINISO Franchise Cost in India: Requirements and Application Process

MINISO Franchise: MINISO is a global retail brand offering a wide selection of household goods, beauty products, and snacks at affordable prices. Established in 2013 by Ye Guofu, MINISO now operates over 4,200 stores across 80 countries. The company’s mission is simple: to provide quality products at a price that everyone can afford, helping people live better lives. If you’re interested in being part of this growing brand, let’s explore how you can become a MINISO franchise owner in India, covering everything from costs to the application process.

MINISO Franchise Fees

Starting a MINISO franchise requires an initial investment of at least ₹70 lakhs. The franchise fee is ₹1.5 lakhs, which includes GST, payable when signing the franchise agreement. Additionally, there is a trading fee of ₹18,000 for the first year post-signing. The estimated cost of fixtures, which includes store setup and furnishings, is around ₹8 lakhs. You’ll need to make an advance payment upon signing the contract, with the remaining balance due before delivery. There’s also a fit-out deposit of ₹5 lakhs, along with an additional fit-out fee of around ₹5 lakhs to be paid before beginning the store’s setup process.

Requirements for a MINISO Franchise

To open a MINISO franchise in India, certain conditions must be met:

• You’ll need to sign a franchise lease agreement.
• A GST registration number is mandatory.
• You must have a valid bank account and provide bank statements from the past six months.
• Income Tax Returns for the last three years are required.
• Personal identification like Aadhar and PAN cards must be submitted.
• Residential proof, such as a property agreement, electricity bill, ration card, or passport, is also necessary.
• Ideally, you should have a space between 500-1,200 square feet with a minimum gate width of 2 meters.
• The location must be in a prime commercial area, high street, or mall, preferably in tier 3 or smaller cities.
• A ₹70 lakh investment is required to qualify for the franchise.
• A strong business background or previous business acquisitions will strengthen your application.

How to Apply for a MINISO Franchise

Here’s the step-by-step process to apply for a MINISO franchise in India:

• Visit the MINISO India website and fill out the contact form here: MINISO Franchise Contact Form or call +91-8586968006 for franchising inquiries.
• Once you submit your application, the MINISO team will contact you to discuss the next steps.
• Choose your preferred location for the store.
• Sign the lease agreement and begin store renovations.
• Ensure your team is trained on MINISO’s systems and store operations.
• MINISO will assist with logistics and marketing to ensure a successful store launch.
• Even after the opening, MINISO continues to support your store with product restocking and promotional activities.

Benefits of Starting a MINISO Franchise

There are several advantages to becoming a MINISO franchisee:

• MINISO’s limited assortment model simplifies inventory management, helping you track stock and forecast purchases efficiently.
• The brand offers a vast range of over 25,000 SKUs (Stock Keeping Units) and 1,400 subcategories, ensuring a diverse product selection.
• Franchisees benefit from the expertise of a professional support team, including merchandising, marketing, logistics, operations, IT, HR, leasing, and accounting assistance.
• The business runs on a world-class SAP system, automating processes and ensuring seamless store operations.
• With lower rents due to the impact of COVID-19, now is an opportune time to secure prime retail spaces at discounted rates.
• MINISO offers preferential conditions to new franchisees, such as discounted fees and royalties, to ease the investment burden.
• The brand refreshes its product lines every 21 days, with new arrivals weekly, keeping customers coming back for fresh, limited-time stock.
• MINISO has a strong international presence in key markets like the USA, China, and India, giving franchisees a well-established brand to leverage.
• The brand primarily caters to consumers aged 18-35, offering trendy, minimalist products at affordable prices, which aligns perfectly with the preferences of the Indian market.

Conclusion

We hope this guide has provided a clear picture of the MINISO franchise opportunity in India. As retail contributes to 10% of India’s economy, MINISO has quickly become a standout player with its unique style and focus on quality. Its products are loved by young consumers worldwide, and its partnerships with well-known brands like Marvel and Coca-Cola help drive business growth. By offering stylish, affordable products and a fun shopping experience, MINISO continues to expand globally—and you could be part of its success story.