Top Tips for Marketing Your Business at a Global Event or Conference

Even with the focus that most brands now have on digital marketing, global events and conferences still provide many businesses with stellar marketing opportunities that can help their business to succeed. To get the best from these, here are some of the top tips you need when planning to attend one of these events for marketing purposes.

1. Book Travel Plans in Advance

The first step you should take when you are looking at traveling to a global event or conference is to book your travel plans in advance. This includes using websites such as Parkon to schedule your detroit airport parking. By booking your airport parking and the rest of your travel plans beforehand, you will be able to prevent any disasters on the day that could leave you unable to attend the conference or missing the most important parts of it. Booking your travel plans in advance can allow you to make the most out of your marketing trip.

2. Pack Your Business Materials

There is nothing worse than attending a global event or conference to find that you have not packed the business materials you need. So, before you go, you should ensure that you have left a space in your suitcase for the business materials you intend to take with you. These include flyers, especially if you will have a stall or if you are going to a trade show, and business cards, which you can give to potential leads and other professionals.

3. Learn the Language

You do not have to be fluent in the language of the country that you are visiting. However, it can be helpful to learn a few words of the language in question, especially if you are keen to connect with others, market your brand to people regardless of what country they are from, and put your point across. If you struggle with languages, you might also consider taking an employee with you that is fluent in the language in question or hiring a translator.

4. Connect with Professionals and Clients

One of the greatest opportunities that global events and conferences can afford you is being able to connect with other professionals and clients from across the world. This can be particularly important if you are planning to expand your business on a global level. Once you have made these connections, you should not forget to follow them up when you get home, which you can do by sending an email, for instance.

5. Combine with Digital Marketing

Although attending a global event or conference might be one of the only physical marketing methods that you now decide to use, you should also combine this with your current digital marketing methods. For instance, you should post on social media using the event hashtag or share the hosts’ posts. This will then draw more attention and intrigue to your brand and its presence at the international conference in question.