4 Things That Could Give Your Small Business The Edge In 2021

In the current crisis, running a small business can be more stressful than ever. The change in the habits of both your customers and your staff can lead to some unpredictable behavior that you might not be ready for.

However, as 2021 gets properly underway, the technology you have at your fingertips can mean that you can be better equipped to deal with massive change and the unpredictable circumstances that it can create. Here are four things that might give your business the edge in 2021:

#1 Task Management Software

If you’ve gone from all working under one roof to working remotely (and possibly back again), the upheaval can play havoc with productivity. With your customers also facing their own challenges, now is not the time to be delivering projects after the deadline.

But, by using task management software so everybody can see who is doing what and by when, you can keep your business on track and keep delivering while other businesses might be falling short.

#2 Upgrade Your Accounting Tools

This might seem obvious, but knowing how much cash you have in your business is more important now than ever before. Having real-time accounting software means you know your financial position at a glance, so you know whether or not you can allow an extension on the invoice you sent to a customer who might be experiencing difficulties due to the current situation.

Building relationships like that will make a huge difference after a level of normality returns, and companies have to make hard choices about who they carry on doing business with.

#3 Flexible Communication Tools

Current business pressures mean it’s hard to predict costs, especially when it comes to communications. Using a VOIP (voice over IP) service from VTech Support, Inc or a similar company to replace your current telephone service means that you can make your calls over the internet.

In practical terms, this means that call will cost the same regardless of where in the world it is made, which saves on problems with networks and excess charges. Not only does this provide a reliable service, but you’ll also know exactly how much it’s going to cost.

#4 Social Media Marketing Tools

Time is at a premium, and with a new ‘must use’ social media platform arriving regularly, keeping people updated can start interfering with the actual running of your business. Automating much of it using marketing software can allow you to repurpose content and start posting when it will be the most effective and not just when you have time.

This can allow you to spend one morning each week creating your content and then queue it up and forget about it for the next six days. The time saved can be spent converting those leads created by your social media activity into customers more effectively.

Conclusion

These might only be small changes, but they can make big differences, and the initial costs involved can easily be offset by increased profits over time from implementing these changes.