Evolution of bulk SMS

From the era of pagers to text messages then to the recent Web 2.0 boom which brought to us online messaging platforms like WhatsApp, Messenger, Hike, iMessage, etc, the world of communication has seen a lot of growth and evolution. Not a very long time ago, text messages were a rage and was used by almost everyone, irrespective of the demographics. These days, the text messaging application is one of the most basic features on any cellular phone, either a smartphone or otherwise.

The economy of India is ready for hitting in the list of the top 10 economies of the world with about 126 crore customers. The use of sophisticated information and communication paired with advanced technology enables organisations in offering better and safer services to its customers in a reliable and very affordable manner.

Despite the evolution that the technology has witnessed in recent times, text messaging still continues to be a prime medium of spreading information for various companies, businesses as well as institutions. This is so as text messaging provides for the perfect platform in order to utilize resources as far as advertising and marketing are concerned. Thus, bulk sms gateway api india is being increasingly used by multiple organisations for the purpose of pushing their product amongst the consumers in a market.

Big multinationals organisations and media conglomerates utilise the services of text messaging in order to promote their business not just in the form of advertisements but also for sending out virtual coupons, discounts and offers with its subscription schedules to its prospective consumers. As far as minor scale businesses are concerned, they utilise bulk text messaging services for the purpose of informing consumers and luring them into giving a try to their products which are new on the block.

The use of any cheap sms gateway is to ensure that any business, large scale or small scale, is empowered to reach a wide range of prospective customers when it is most suitable for them. They provide for a perfect platform which can be used in organising mobile marketing campaigns which not only help raise additional revenue.

The five major reasons why these gateways are necessary for growing businesses are:

1. They provide for a reliable form of marketing where the text message can be framed beforehand.
2. Convenience in reaching any number of target audience.
3. They are one of the most cost-effective options available for the business of any scale for gaining high sales and warm leads.
4. they can also be used for the purpose of spreading general awareness or alerts between the consumers.
5. The market potential available at the hands of the organisation is limitless.

Thus, it can be witnessed that these gateways form an integral part of the various promotion tools utilised by any business organisation. Bulk sms also assist a business organisation in achieving its target audience with hardly any resource wastage. This is why sms marketing is one of the most favourable tools of online promotion between all scales of business organisations in the market.