Nowadays, it’s hard enough to find customers, let alone get them to become repeat buyers. That’s why it’s so important to find ways to build trust and loyalty. Since your brand is the lifeblood of your business, you need to have some strategies in place to guarantee you’re forging strong relationships with your customers.
So, what do you do? Do you rethink the customer experience? Try incorporating call center software? Or do you rely on content marketing to tell your brand’s story in a meaningful way that will resonate with consumers?
Personalize your brand with content.
Your brand is just that: yours. Nobody else has the exact same one but it’s possible that there are competitors who come close. That’s why it’s important to give your brand some extra oomph in the content marketing campaigns department. Content creation will help make sure that you really stick out. Content creation doesn’t mean slapping together a blog post or some other type of content every now and again and calling it good. In fact, it takes a measured approach to content strategy. If you’re unable to revamp your content marketing, let an agency do it for you. You’d be surprised how the right content marketing agency can help. SEO-optimized content marketing programs can turn a good customer experience into a great customer experience. High-quality content, in many ways, is your ticket to success.
Rethink your customer service.
Outside of content development, you’re going to want to think about how your contact center agents interact with consumers. The right agent can truly boost customer satisfaction, be it over live chat, a customer’s phone number, or even social media. The same goes for your sales team’s contact center. That’s why contact center software is growing in popularity. With technology like interactive voice response, automation, power dialers, and call recording, contact center software allows you to overhaul your communication channels. Instead of acting like a simple help desk, call center software can lead to a more interactive and better customer experience.
Encourage reviews, feedback, and customer opinions.
Phone support and a call center solution are great and can lead to actionable feedback. However, a contact center solution can only go so far. Your customer support needs to be proactive as well as reactive. Ask your customers for feedback. Send links to online customer service surveys. Find out more about what your buyers perceive to be your best work and what could use improvement. Simply asking for an opinion can go a long way toward building trust. Plus, surveys can double as market research.
Touch up social media.
If you’re like many businesses, your idea of social media marketing might be the occasional post or promotion during business hours. Sadly, when it comes to social media, that’s not enough. Customers want to build relationships with businesses through social media and it’s your job to give them a channel to do so. Social media marketing shouldn’t be limited to a single platform, either. Industry experts have pointed out that a wider spread of social media marketing can go further in the trust department, especially if your social channels have a live support team.
Create a loyalty program.
Social media marketing aside, a loyalty program is a great way to reward customers for being repeat buyers. Organizations of all sizes use loyalty programs to create stronger returns. Key features of loyalty programs often include points systems, preferred buyer deals, and early access to new releases or products.
Whether you’re using graphic design to revamp your brand, relying on content marketing services to touch up some blog posts, or boosting your customer support team with CRM integrations, there are plenty of ways to gain and retain customer trust.